New Gear Debuts at the 2025 PGA Merchandise Show

News Summary

The 2025 PGA Merchandise Show, running from January 21 to January 24, showcases an array of innovative golf equipment, apparel, and accessories. Highlights include Toulon Golf’s Small Batch La Jolla putter and Titleist’s T-Series Black irons. Attendees also experienced Demo Day, testing the latest gear, while Bridgestone Golf and LitFit Golf Apparel revealed exciting product updates. With 31,000 attendees from around the globe, this year’s show reinforces its status as the premier event for golf enthusiasts and professionals.

Exciting New Releases Shine at the 2025 PGA Merchandise Show

Golf enthusiasts, get ready to mark your calendars! The 2025 PGA Merchandise Show has officially kicked off, running from January 21 to January 24. This annual gathering of golf professionals is buzzing with excitement as attendees dive into everything from high-tech equipment to stylish apparel, all designed to enhance your game.

Diving into Demo Day

The Demo Day event held on January 22 was the perfect chance for golfers to put their hands on the latest gear. With a lineup of innovative products, this day offered a fun, hands-on experience that showed off what’s hot in the world of golf equipment. It’s an exhilarating experience for both manufacturers and attendees who share a love for the game.

Hot Off the Press: The La Jolla Putter

One of the show-stoppers this year is the Toulon Golf’s new Small Batch La Jolla putter. This stunning putter pays tribute to legendary championships with its eye-catching design. Golfers will instantly notice its sleek shoulders and bumpers, plus the intriguing ‘melted’ tri-sole, delivering both aesthetic appeal and performance. Finished with hand-polishing, this putter boasts a depth and luster that is hard to resist. Priced at a premium of $1,800, it will be available for purchase starting January 22 on the Toulon website.

Introducing the T-Series Black Irons

Not to be outdone, Titleist unveiled their limited-edition T-Series Black irons, which feature a sleek Titanium Carbide Vapor finish. These irons are sure to garner attention on the greens. You can snag these beauties for $271 each or grab a 7-piece set for just $1,899. Mark your calendars for February 11 for pre-sale, and expect them to hit stores on February 28.

Golf Balls Get a Makeover

Bridgestone Golf is also stepping into the spotlight with updates to their popular e6 Soft and e12 golf ball lines. The redesigned e6 Soft ball is all about maximizing distance while maintaining that soft feel, available for just $23.99 per dozen starting February 14. Meanwhile, the revamped e12 series introduces three models: e12 HiLAUNCH, e12 STRAIGHT, and e12 SPEED, priced at $34.99 per dozen. This offers everyone a chance to find a ball that fits their play style!

Style Meets Functionality in Apparel

On the fashion front, LitFit Golf Apparel showcased their trendy SwingSuit, specifically designed for female golfers seeking a stylish alternative to the traditional polo shirt. Golf has never looked so chic!

Riding in Style with ICON EV

Attendees are in for a treat as ICON EV provides complimentary shuttle rides at the Demo Day to make getting around even easier. They are also debuting their E40FX model during the event and are holding a giveaway of 5 signature e-bikes, each valued at $2,295. Who wouldn’t want to cruise around the show on an e-bike?

Connecting with the Golf Community

With approximately 31,000 attendees from 89 countries and representatives from over 1,000 golf companies, the PGA Merchandise Show continues to be the hub for networking and discovery in the golf industry. It’s incredible to think that the very first PGA Show dates back to 1954, originally designed for golf professionals to preview new products before the winter season.

This year’s event, though closed to the public, is buzzing with excitement, showcasing innovations that can take any golfer’s game to the next level. Mark your calendars and keep your eyes peeled for all the amazing gear that is set to hit the shelves soon!

Deeper Dive: News & Info About This Topic

HERE Resources

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