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Sono Hospitality Group Acquires Guam Golf Courses

Explore the stunning landscapes of Sono Felice Country Club Guam.

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News Summary

Sono Hospitality Group has made headlines by acquiring the Onward Mangilao Golf Course and Talofofo Golf Course in Guam. The strategic acquisition aims to enhance the island’s golf tourism, attracting both local and international travelers. The courses will be rebranded as Sono Felice Country Club Guam Mangilao and Sono Felice Country Club Guam Talofofo. Alongside this, Sono is also expanding into aviation by investing in T’Way Air to create integrated travel packages for golf enthusiasts. With these exciting developments, Guam’s golf scene is poised for an impressive transformation.

Exciting Changes Coming to Guam’s Golf Scene!

Big news is brewing for golf fans and tourists alike! The Sono Hospitality Group, Korea’s leading hotel and resort company, has just made waves by acquiring two local golf courses in Guam. This exciting development is not just about striking a ball on lush green grass; it’s a strategic move to elevate the island’s tourism game.

New Ownership, New Vibes!

On March 1, Sono Hospitality took over the well-known Onward Mangilao Golf Course, adding another feather to their cap in the hospitality industry. The company is turning things up a notch by rebranding the golf courses. Say hello to the shiny new Sono Felice Country Club Guam Mangilao and Sono Felice Country Club Guam Talofofo! Both courses were previously owned by Onward Golf Resort Guam Inc., a Japanese company, and Sono has big plans to transform them into premier golf destinations.

Forecasting a Golf Boom!

This acquisition comes at an opportune time when global golf tourism is on the rise, especially from Korea, where the sport has seen a surge in popularity. By enhancing the appeal of golf destinations in Guam, Sono is set to attract not just local golfers but also international travelers eager to experience sunny fairways and breathtaking landscapes. Frank Cho, the general manager of the newly branded golf clubs, is all about building connections with local communities while focusing on safety and cleanliness at these amazing facilities.

Expanding Horizons Beyond the Greens

But that’s not all! Sono Hospitality is also expanding its footprint in the aviation sector. They have acquired a controlling interest in T’Way Air, a Korean low-cost airline. This addition is designed to strengthen their presence in air travel, particularly for golf enthusiasts heading to Guam. The plan is to extend T’Way Air’s routes to medium and long-haul destinations, making it easier for travel lovers to hop on a plane and hit those gorgeous courses.

A Match Made in Heaven!

Imagine combining flights with your golf getaway! The acquisition opens up possibilities of integrating affordable golf packages with T’Way Air’s flights, plus options for on-site lodging at the golf resorts. This synergy could create a seamless and delightful travel experience for those looking to indulge in a weekend of golf amidst stunning sea views.

A Spotlight on Stunning Courses

The Mangilao course isn’t just your average golf course; it’s one of the top 100 in Asia! Golfers can look forward to tackling a signature par-3 hole situated over water, offering breathtaking scenery. It’s not just about getting par; it’s about making memories at a destination that’s got fun written all over it.

A Renewed Confidence in Guam’s Tourism Sector

The decision to purchase these golf courses reflects a growing confidence in the Guam tourism sector, even as current visitor numbers trend lower. This sale trend isn’t an isolated incident, as witnessed with another Korean company acquiring the Starts Guam Golf Resort. It seems Guam is becoming a hot spot for Korean investment in the golf sector!

Employee Assurance and Community Engagement

Cho emphasized the importance of keeping the local workforce secure during this transition, indicating a sense of responsibility toward current employees at the grounds. Community connection is also a major focus for the team, with plans to introduce innovative marketing initiatives through platforms like Kakao Talk, a favorite in South Korea.

Conclusion: A Bright Future Ahead!

With all these upcoming changes, there’s no doubt that Guam’s golf courses are gearing up for a major facelift. From rebranding to enriching tourist experiences, Sono Hospitality Group is set to make a big impact. Golf enthusiasts, locals, and tourists should keep their eyes peeled for what’s next at these exciting new country clubs!