Exciting News from the World of Turf Management!
In a world where turf management can sometimes feel like a closely-guarded secret, one enthusiastic industry veteran is ready to change the game! Mike Rollins’ brand-new book, “Cutline Is King,” is making waves and it’s not just for the experts. It’s designed for anyone wanting to master the art of cutting unit tracking, and trust us – it’s more important than you realize!
A Journey from Film to Turf
You might be wondering how a guy with a background in film and media ended up in the competitive turf management scene. Well, Rollins’ path is anything but ordinary. He spent his formative years surrounded by mechanical repair, which paved the way for his eventual love of all things turf-related. After graduating from the University of Florida and dabbling in various jobs, he found his niche when he met Anne, who just so happens to be the daughter of the owner of SIP Grinders.
In 2020, Rollins jumped into the role of regional sales manager. But it was a pivotal visit to the Atlanta Athletic Club that truly opened his eyes to the vital role that equipment managers play in the survival of golf courses. “A golf course doesn’t exist without the equipment manager,” he affirms. And that revelation sparked the inspiration for his presentation-turned-book.
The Birth of “Cutline Is King”
After attending the Michigan GCSA Conference in 2020, Rollins found himself tasked with creating a presentation that would lay the groundwork for his written work. “I didn’t have a presentation, but I had a ton of information,” he says candidly. Within two weeks, he pulled together an impressive “90 slides” of knowledge that has flourished into the now expansive tome that is “Cutline Is King.”
Rollins took inspiration from other industry veterans, merging their hard-earned insights with his experiences to create something truly unique and useful. He spent countless hours on different golf courses, observing and learning what works and what doesn’t. Through his regular interactions in the industry, he noticed that one setup simply doesn’t fit all. “What works for one course might not work for another,” he explains, highlighting the importance of tailoring maintenance strategies.
A Knowledge-Sharing Crusade
This book isn’t just a personal project; it’s a knowledge-sharing mission. “I go out to a different golf course every single day,” Rollins shares, emphasizing his commitment to continuous learning and improvement. The information he’s collected isn’t just for him to hoard; it’s meant to elevate the entire industry. “When you share that knowledge, it makes everyone better. It’s about pushing our industry forward!”
As a result, anyone looking to understand cutting units and enhance their turf management skills can download “Cutline Is King” for free at sipgrinder.com. Since its release on November 17, the demand has been astounding, with nearly 1,400 downloads in just a few weeks!
What to Expect from the Book
So what can readers find in “Cutline Is King?” Subtly packed with engaging insights and practical tips, it’s crucial to note that Rollins aims to come off as relatable rather than commercial. “It’s not about me,” he stresses. His objective is to share knowledge that can genuinely help others in the turf management world.
For now, there are talks of a physical version of the book on the horizon, which is certainly something fans of turf management are eagerly awaiting. While “Cutline Is King” started as a presentation, it has grown and evolved, now boasting over 300 slides in its expanded format.
What’s Next for Rollins and the Turf Community?
Sharing is at the core of the turf community’s growth. Rollins not only encourages others to learn from his experiences but also invites feedback. “There’s always something to learn,” he states humbly. The idea is simple: work together to lift the entire industry up. As he puts it, “a rising tide lifts all boats.”
Whether you are an aspiring turf management professional or a seasoned veteran, Rollins’ “Cutline Is King” is an incredible resource. Dive into this wealth of information and be ready to take your turf management skills to the next level!
