News Summary
Golfing has witnessed a surge in popularity, prompting many players to enhance their performance through custom golf club fittings. Recent data shows significant increases in spending on golf equipment, particularly custom fittings, as newer golfers seek out clubs that truly fit their playing style. This tailored approach is proving to be a game-changer for many, helping players improve their skills and achieve lower scores. Major brands, like Callaway and Ping, are adapting by offering personalized fitting experiences, contributing to the growing demand in the golf industry.
Custom Golf Club Fitting Gains Popularity Amid Increased Spending on Golf Equipment
Golfing has become a fashionable pastime for many people, especially during the last few years. With more folks picking up golf clubs, many players are looking to improve their games by investing in custom golf club fittings. Take Liam Stevens, for instance. He only started golfing a year ago after landing a job at a local country club. Wanting to elevate his game, Liam opted for a custom fitting to find the right clubs for him. His decision is not unique; more and more golfers are discovering the benefits of custom fittings.
Golf Spending on the Rise
According to data from Golf Datatech, there’s been a significant spike in spending on golf equipment, particularly on custom fittings, since 2019. Why? It turns out that these fittings are becoming a primary avenue for purchasing top-of-the-line golf clubs. As new golfers, like Liam, immerse themselves in the sport, they often find that the clubs they inherit may not be the best fit for their style and experience level.
The Value of Customized Clubs
Custom clubs can range from $3,000 to over $12,000, depending on how personalized one wants the setup to be. But fitting itself doesn’t come cheap either. Most fitting appointments will set a golfer back anywhere from $100 to $400. However, there are often discounts available for club purchases post-fitting, making it a bit easier on the wallet.
When attending a fitting appointment, golfers should bring along their golf shoes, gloves, and their current clubs. This enables the fitting specialists to analyze their swings effectively and compare them against the new options available.
Why Fitting is a Game Changer
The driver is usually the most popular club for fittings, with sessions typically lasting about an hour. Interestingly, a club’s shaft is deemed to be about 60% of its overall importance during the fitting process. This means that choosing the right shaft can make a substantial difference in performance. For many average players, finding the ideal shafts and clubs can lead to significant improvements in their game, something that even Tour players seek with minor adjustments.
Mark Timms, who founded Cool Clubs, shares that fitting helps higher handicap players improve remarkably fast. Cool Clubs operates two facilities that focus solely on personal fittings rather than coaching. The process begins by analyzing swings with current clubs and then employing advanced tools like flight tracking and patented software to finalize the fitting.
Brand Options and How They Help
Cool Clubs works with major brands including Callaway, TaylorMade, and Ping. Golfers can either stick with their favorite brands or let fitters determine the best options based on their individual needs. This personalized touch can yield quick results, with many golfers recording lower scores shortly after receiving the proper equipment.
Even something as simple as a personalized putter fitting can lead to significant advancements in putting performance. Golf manufacturers like PXG are also expanding due to the increased interest in golf. They’ve made waves with their high-quality clubs and innovative direct-to-consumer sales tactics.
Support for the Community and Growth of the Industry
PXG’s founder is committed to enhancing the golfing experience by ensuring the highest quality in golf clubs and investing heavily in the company’s growth. They operate multiple retail stores featuring simulators for swing analysis and fitting, welcoming the demand from avid golfers. Also noteworthy is the support PXG shows for the community; they provide discounts for first responders and veterans.
During the pandemic, while many businesses faced shutdowns, PXG’s direct sales model allowed them to continue operations without relying on third-party retailers. This independence granted them more stability when global supply chain issues arose. To promote health among their staff, PXG even offers a bonus for team members who get vaccinated, showcasing their commitment to safety.
The Future of Golf Club Fitting
As more golfers discover the importance of customized equipment, it’s clear that custom golf club fitting is not just a trend—it’s becoming a crucial part of improving one’s game. With increased spending and a focus on personalized experiences, the world of golf seems to be heading towards a more tailored and enjoyable future. Whether you’re a newbie like Liam or a seasoned player, taking the plunge into custom fitting could very well elevate your game to new heights!
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Additional Resources
- AZ Family: Tips to Make the Most Out of Your Golf Club Fitting
- AZ Central: Cool Clubs – Find More Fairways & Greens with Custom Golf Club Fitting
- GolfWeek: Arizona Golf Club Maker PXG & The COVID Pandemic
- Bloomberg: Custom PXG Golf Club Fitting at Scottsdale National Xperience
- Forbes: Scottsdale National Golf Club Review
- Wikipedia: Golf
- Google Search: Custom Golf Club Fitting
- Google Scholar: Custom Golf Club Fitting
- Encyclopedia Britannica: Golf
- Google News: Custom Golf Club Fitting
